How can the casting technology and craftwork of the cufflinks vary that much?

    According to reports, the couple the gift of the main consumer group is 16-35 year-olds, including many college students to couple the gift of loyal consumers. Those immersed in love lover less often consider the price factor, willing to spend money for the love, the purchasing power can not be ignored. It is understood that the overall input of the investment a couple gift shops. In general, the initial need to invest about 50 000 -8 million including rent, labor and other operating expenses, about 4000 yuan / month. Some stores sell the cufflinks more than 400 RMB one gram without any labor charges. The purchase cost is generally controlled at about 6000 yuan / month, the initial profit basically be maintained at about 5000 yuan / month. When holidays (such as: During the Golden Week, Valentine's Day, Christmas, Chinese New Year, etc.), daily sales of more increased by 50% -70%.
    According to experienced marketers, the early stage of operation, visibility and customer base is relatively limited, with the accumulation of time, the store has accumulated a lot of repeat customers, new customers and old customers are more and more, in-store sales will getting better and better. There is a difference of $ 1000 for the 4gram cufflinks.  Data show that 1.3 billion people, China ,16-35-year-old younger age groups there are over 300 million, equivalent to half of Europe's population, thus creating a great couple in the consumer market. In this market, the average annual cost 200 yuan, there are huge business opportunities over 60 billion yuan, a huge space for development, can not use numbers to assess the commercial value and market potential.
According to the couple gift shops sales data to see the couple gifts average net profit of about 70%, the payback period is between 6-12 months. The unique concept of consumption, competition, investment and a rapid return on investment, high profits, but also couple the gift industry an unparalleled advantage. Shopkeepers out of their own ideas and contact the factory production, to ensure a unique and innovative products require a higher, but the owner's operation more difficult. How can the casting technology and craftwork of the cufflinks vary that much? Can be considered to join the chain stores of big brands couple gift, in order to obtain lower cost and a relatively stable supply and marketing channels.