Friday, February 10, 2012

Cuff links have become a symbol of retro and nostalgic feeling

In fact, this management structure has become a common limitation of the development of foreign-funded enterprises in mainland China. Design and marketing in the domestic market has introduced a variety of concepts and tools are also hot noisy, but due to the lack of high-end talent and culture, there is little innovative design concept, the marketing strategy of the system. The basic design and marketing are still in the learning and imitation stage. However, with the popularity of men’s casual wear, the cufflinks become common. Due to the lack of a large organization or government investment in research and development of jewelery materials and equipment in jewelry materials and equipment, with international standards is a considerable gap. Such as jewelry materials: cast alloy; solder.
 Precious metal plating solutions, as well as jewelry equipment: vacuum casting equipment; centrifugal casting equipment; rapid prototyping equipment, etc. rely on imports from Japan, Germany and Italy. Even daily domestic tools and imported tools there is considerable quality gap. factor analysis of the natural environment. cuff links have become a symbol of retro and nostalgic feeling. The cufflinks industrial raw materials such as precious metals, precious stones (diamond, emerald, ruby and sapphire, etc.) in China's reserves do not. Gem resources are mainly dependent on imports. Shenzhen to facilitate customs clearance conditions, well-developed information and logistics, strong popularity, Shenzhen has exceptional conditions, the center of cufflinks industry in China.
Shenzhen cufflinks industry has developed rapidly thanks to the geographical advantage of proximity to Hong Kong International cufflinks center, held in Hong Kong in each of three international cufflinks (including Hong Kong in June cufflinks, the exhibition is the world's largest), making Shenzhen can back to keep up with international trends in technology and design; market close to the international market.
Shenzhen cufflinks industry Shenzhen the cufflinks industry produced a cluster effect. Shenzhen has become the largest gold cufflinks jewelry manufacturing base and trade center, but also national cufflinks jewelry industry an international information hub and materials procurement centers. Laid the Shenzhen cufflinks industry in the country's absolute "leader" status. Shenzhen International cufflinks Exhibition to carry out each of the three years, the increasing speed of 400 booths, and has now become the mainland's largest international cufflinks professional exhibitions. Until 30 years later, the young white-collar workers found that the mens cufflinks once use by their fathers was very interesting.
The cufflinks industrial products distribution. Gemmological Association of China according to the 2006 survey report, the cufflinks industry industry is the main raw material segments, 52 percent of the companies flagship product cufflinks diamond jewelry, 37 percent of gold jewelry, product diversification is still the cufflinks market situation. The Diamond jewelry is still the mainstream product of the cufflinks. Gold jewelry, although in recent years the old style, the process behind the problem, but the consumption share is still impressive, still can be regarded as mainstream cufflinks products in China. The cufflinks ended the fate in the bottom of storage. Currently, K gold, platinum and Gold Diamond jewelry in the the cufflinks industry mainstream market.

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