The other place to buy cufflinks is the wholesale market

In 1990, China's jewelry sales of 20 billion yuan, which accounted for more than 70% of the consumption of gold jewelry, the main body, to 2002, Chinese jewelry spending has reached 80 billion yuan, of which jewelry consumption has become a jewelry market in recent At cufflinks consumption annual double-digit rate. The other place to buy cufflinks is the wholesale market. In 2006, the cufflinks jewelry sales in China amounted to 150 billion yuan, the 2009 National cufflinks sales and year-on-year growth in 2008 continue to maintain about 15%, is expected to reach 180 billion yuan (see Figure 2). China market 9 of 2010 (568) line, the customer will not bargain purchase will have to pay a high price. Brand image problem.
First, cufflinks industry has a long history, but the late start due to modern technology, infrastructure is poor, the majority of China's domestic gold cufflinks enterprises have only small and medium-sized, and obsolete equipment, technology, backward technology, production efficiency is not high, belonging to simple processing enterprises, the vast majority was decentralized management, the formation of scale, the lack of competitiveness in the international arena; cufflinks joint venture enterprises are mostly small projects for the introduction of Hong Kong and Taiwan investment, the lack of impact of the global development of large and medium-sized project. Relatively well-known brands of cuff links include Dunhill, Montblanc and so on.
 Second, the product design is still in the initial stage of product design and more foreign models, did not form their own style, has seriously affected the international competitiveness of the product. Note that, cufflinks in Western countries have been very mature, and become a very important fashion accessory of men. Third, inaccurate positioning of the brand value, brand core value is not clear, lack of personality, brand temperament tends to the same, brand awareness is extremely weak. Do not pay attention to their own scientific and standardized management, explore, play their own character and advantages, make an effort to establish its own brand image is not enough, causing the domestic market, cuff links commodity to have a few of their own brands, including what consumers are buying sign cufflinks jewelry do not know.
Businesses in the business to focus on the top of the discount let promotion, some of the famous shopping malls in cufflinks jewelry advertising does not pay attention to promote a brand, but to focus on promotional merchandise, which is the cufflinks operators urgently improvement of important issues. marketing strategy. The sales channels of the mens cufflinks have also been diversified, such as DM, networks. First, marketing, the cufflinks enterprise marketing management concept in general is relatively backward, a considerable portion of gold cufflinks jewelry production, marketing the enterprise's internal management model, operating mechanisms, ways of thinking with the true sense of the market economy, market competition could not get with from the market economy developed, mature foreign competitive disadvantage self-evident.
Second, the marketing aspect was generally relatively weak, affected by the financial strength limit of the scale of operation, business strategy is not clear, domestic enterprises paid insufficient attention to the marketing aspects of marketing areas to increase investment, and enhance efforts to form only a handful of network enterprises. One legend goes that the origin of the cufflinks began from the 18th century.  Cufflinks while foreign goods, is the brand hit the market, jewelry brands generally taken everywhere chain management, unified price, unified brand names, unified service, both Which chains can buy the brand, the style of goods, Chinese enterprises will be very difficult to hold a candle to. Third, the domestic the cufflinks industry industry practitioners generally lack the necessary professional training, do not have the ability to compete with international cufflinks jewelry industry.