Dunhill launched a pair of jaguar cufflinks that are compelling and rigorous

Enterprises should focus on research that 30% of the consumer's characteristics, adapted to determine the price of these buyers, packaging, corporate image and marketing strategies to meet the needs of these consumers. Dunhill launched a pair of jaguar cufflinks that are compelling and rigorous.  At the same time for more frequent but not necessarily choose to buy products of the enterprise customers to choose the company's products. Loyalty: a brand is based on consumer preference for the degree of market segments. Consumers can usually be divided into several different consumer groups: those single brand loyalty, brand loyalty and several non-brand loyalists.
Single brand loyalty by consistently prefer a particular brand, any time, any occasion to buy only the brand's products; several brand loyalty are always a few brands to buy products; rather than brand loyalty in purchase of products not focus on brand, but according to other factors to decide whether to buy the product. This pair of cufflinks once introduced on the market, it has attracted much attention.  This segmentation approach to the enterprise such a revelation: For a single brand loyalty and brand loyalty are several dominant cuff links market, other companies are difficult to access, even if access is also difficult to increase market share. Therefore, companies should account for the majority of non-brand loyalty in the market start to take effective marketing tool, to develop innovative products that enable consumers to purchase brand-name products are significantly greater than the benefits derived other brands.
 While strengthening brand awareness, enhance corporate image, attract the loyalty of consumers to switch to other brands in brand loyalty in this business. As the symbol of luxury, pureness and tradition, the cufflinks of Dunhill are definitely chic and stylish. The attitude of the product: that is, according to the product on the market enthusiasm of customers to segment the market. Different regions of the same pair of mens cufflinks jewelry consumer attitudes may be there is a big difference, depending on the cufflinks jewelry cufflinks consumer culture awareness and popularity. Can generally be divided into five kinds of different attitude groups, namely, warm, cold, believe, doubt and hostility. Enterprises can use market research and market analysis, to understand consumer attitudes cufflinks jewelry consumption for different attitudes of consumers to take a different marketing strategy.
If holders of indifference and hostility of consumers, enterprises spend more time there is no need to change their attitude, while the skeptical consumers, enterprises should be in product quality, business reputation and make a big fuss to change their attitude. In addition, the silver cufflinks in the form of pigs are full of Chinese feelings, suggesting the good year of the Pig year. Stage to be purchased: This is in accordance with the consumer to buy cufflinks jewelry in which the preparation stage to segment the market to be purchased. Pay no attention to be purchased can be divided into stages, attention, know, interested, want to buy and plan to buy. Any time, consumers are always at different stages to be purchased. For example, some consumers may actually there is a demand for jewelry, gold jewelry, but just know that jewelry cufflinks not know; some cufflinks consumers already know this product exists, but the price, quality, etc. also in doubt.