Thursday, February 16, 2012

Some even will also introduce cufflinks of limited edition

Promotions The main purpose is to strengthen communication with the consumer to make rational knowledge of consumer goods, to expand sales and market share, enhance brand image. At present, the cufflinks businesses consistent approach is to "discount" price ", but can make comprehensive use of various promotional tools will be able to make up the deficiencies of this often implies a single means of deceptive public relations promotions. Usually, the cufflinks will cost a great deal of money, generally a few hundred dollars to the million.   The cufflinks company can enhance the corporate image through sponsorship of activities such as sports, arts, education, and industry competition. expand their enterprises, in order to spread their business philosophy and corporate culture.
 "The tide Acer held a jewelry design contest, to create a good public image. In addition, businesses should properly handle the" unexpected "event, such as the Consumer purchased cufflinks often generated because of their own or product causes damage and failure, businesses should be careful and patient explanation, is really the product reason to take remedial measures, if necessary, appropriate compensation, in order to avoid adverse effects on consumers or the media advertising and promotion of most cufflinks businesses, due to the financial strength or size restrictions, advertising efforts are not very many cufflinks only in professional newspapers and magazines published a print ad. cufflinks advertising in a prominent selling point of time, should be fully use of advertising the product demands. Typically, there are top brands of cuff links like GUCCI, Ver-sace, LV, Cartier, Tiffany, Ste-fano ricci, Dunhill, Montblanc, BOSS, Dolce & Gabbana and others.
Emotional demands and mental demands of integrated use of three ways, relative company "diamond is forever, a permanent circulation," the classic words, the most cufflinks advertising stream in plain, audiences impression of vague, unable to highlight the selling points, and enhance the corporate image, while the full use of hard advertising of, should fully use soft advertising, for example, can adopt corporate reports, and related products popular science publicity, as well as cooperation with the media on demand, sponsorship, etc. , mining enterprises and cufflinks jewelry related news topics, the form of a survey report, the hot market release. They would also introduce new styles of mens cufflinks. soft advertising costs low with greater confidence, more suitable for cufflinks business publicity requirements for advertising media choice.
 In addition to the need to consider costs should also consider the audience and influence. In addition to television, radio, should take full advantage of a variety of media, such as billboard advertising, mobile advertising now, most of cufflinks more emphasis on sales terminal * + * advertising, such as OTC advertising, advertising hanging, ground advertising, wall advertising, counter advertising, the use of a fine pattern of the text product and brand information to consumers, creating a relaxed and pleasant atmosphere of the purchase, and with an array of cufflinks jewelry to complement each other.
Staff promotions. the most common problems of most customers buy cufflinks quality, price and other issues, lack of judgment, the relative lack of product knowledge, while the sales staff often act as the role of product guides, businesses should pay attention to business cufflinks product knowledge and cuff links the popularity of cultural knowledge, encourage their meticulous, patient, attentive service, the customer to make a purchase to guide their purchasing behavior. Some even will also introduce cufflinks of limited edition. decor and the sleeves elegant decor buckle display, cufflinks display the attention to the artistic taste can enhance the image of products and businesses.

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