The ninth step: after-sales service after you complete the transaction, does not mean the end of this and the relationship between the customer, but also after-sales service, otherwise it may return. Here are the five steps of the after-sales service: First, understand the customer's complaint. Second, the lifting of customer complaints. It will become the fashion beacon of the global mens cufflinks. Third, understanding the customer needs. Fourth, to meet the needs of customers. Beyond the tenth step of the customers' expectations: customer referrals forever after the customer bought from him extended to the next customer, a customer bought a branch out from a customer, your business will flow forever endless development of new customers. Customer referrals only two timing.
The first time: when he bought after he was satisfied with good service immediately and let him help introduce you to customers. Even the most daring designers of cufflinks are also very clear that the classics will never be out of date. The second time: he does not buy, but also his referral because you do not buy that you please help me a line. Heart techniques cufflinks sales of the Road: cufflinks sales from active (rather than customers take the initiative to ask or purchase) to the customer to sell a product to the customer purchase decision, during which customers typically experience four mental stages: rejection, acceptance, repeatedly and identity of. Under normal circumstances, only experienced four stages of deal. According to the different heart period, the corresponding strategies and attitudes should also be different.
7 STP exclusion of Shenzhen up to send read column in the oversupply of the market environment, everywhere filled with sound marketing when customers encounter the the cufflinks sales staff to take the initiative to sell goods to us The first reaction is - people want to dig my wallet. Conversely, if customers take the initiative to ask or plan to buy a commodity, rarely have such a reject, the transaction is also easier to reach. People are always eager to love the mens cufflinks of basic style. This is the contradiction between supply and demand of the consumer environment to create a customer consumer psychology. We should be most prudent to deal with this step, many people think the key to the deal is paid off, and customers to finalize the purchase link.
In fact true, the customer's final purchase is to test our cufflinks sales success or failure of the standard. But we tend to focus attention in less than 30% of the intention to buy, and 30% less than 40% is about to decide to buy their customers, while neglecting the contact target customers, more than 70% is just to communicate with its rejected: "no" "not interested" "I'm busy" "I already have" to go "......" Regardless of the changes of current fashion trends or whether it is simply round or fresh, metal chains cufflinks are very popular. Is the 70% target customers all really do not need our products? According to my practice and observation, definitely not, customers are more easily made a refusal response due to psychological factors, environmental factors and other reasons, if we are able to spend more thought and skill in this link, there will be at least 20% of the target Customers can enter the psychological aspects of purchase.
Know that customers are psychological differences between the initiative to purchase and passive receiver, when we revert to the customer to sell, do not be too direct, or even can not wait to look. Now cufflinks sales staff to sell the customer to say NO because I think the customer to own too little time, then respond to tongue twisters to customers to deliver product information and to persuade them to buy, thinking more customers more likely to accept, while the opposite is true, the bird will enable customers to increase the reject. However, the classic cufflinks do not mean monotonous as itself set off a person. We should first proceed from the customer's point of view, focusing on their real interests to open the conversation, so that customers do not usually have too strong a negative reaction, then take a "discard dismay" attitude.
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